Brand strategy & positioning
Clarify the perspective and character that should guide the identity.
Clarify the perspective and character that should guide the identity.
Develop a coherent visual language through typography, colour, imagery and composition.
Give long-form content structure, rhythm and a distinctive presence on the page.
Carry the identity across publications, content and digital touchpoints.

Hinton Press
For Hinton Press, the work spans brand, editorial and book design, and e-commerce implementation. A shared visual language connects the sports publications with their digital storefront.
Explore the project
Establish the point of view, then carry it through the places people encounter the brand.
Start with the story, audience and perspective the identity needs to express.
Explore type, image and composition together, using real content to shape the direction.
Apply and refine the system across the publications and digital experiences that need it.
Tell us about the identity, publication or next chapter you have in mind.
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