AI opportunity exploration
Identify where intelligent assistance could be useful within an existing product or workflow.
AI & Intelligent Experiences.
Make intelligence useful.
We design the human side of intelligent systems: understandable information, clear decisions and workflows grounded in real tasks.
What we do.
Human-centred workflows
Shape how people review information, apply their judgment and take the next action.
Interaction concepts
Explore how assistance, system feedback and user control fit into the interface.
Prototyping & experience design
Make ideas tangible enough to evaluate before committing to a full product experience.
Selected work.
Our role in these projects: UX, interface design and product strategy for AI and data-driven systems.
CBSA
Intelligence in the inspection workflow.
As a UX contractor under CBSA, HintonX contributed experience strategy, interface design and design-system work for ELVIS, supporting the integration of machine-learning insights into tools used by border officers.
Explore the project
Innodata
Clarity across complex research tasks.
In collaboration with Zephus Limited, HintonX worked on Innodata’s Admin Kit, refining UX and product strategy across search, editorial, validation and data-integration workflows.
Explore the projectHow we approach it.
Begin with the task and the person making the decision. Shape the role of intelligent assistance around them.
Find the useful role
Look at the workflow and identify where assistance could help someone understand information or move a task forward.
Make decisions visible
Prototype how information, feedback and user choices appear in the experience.
Refine in context
Review the concepts against real tasks and develop the interaction patterns that support the wider product.
Where could intelligence help?
Tell us about the workflow, the people using it and the decisions they need to make.
Let’s talk intelligent experiences